During the COVID-19 pandemic, England was hit with many lockdown orders and curfew mandates in regards to the number of cases within the country. As a response to being alone while quarantining, Usher started doing a weekly “Friday Cheers” with his followers on Twitter in which he’d toast a beer with them via a photograph. He posted his first “Friday Cheers” tweet on May 7th, 2020 (shown below), receiving 100 likes for it over the course of two years. Multiple users in the replies of the tweet added onto the “cheers,” giving their own salutes with their own drinks.
Usher continued to do “Friday Cheers” throughout 2020 and into 2021, spreading awareness of his page to more users.
Police Officer Photo
A photograph of Tom Usher dressed as a British police officer started to be used as an exploitable in memes in late 2020. He first posted the selfie photograph to his Instagram account on November 13th, 2020, earning over 250 likes in one year (shown below, left). He also posted it to his Twitter on the same day, captioning it, “You’re all under arrest. For the crime of not posting cheers pics,” receiving over 400 likes in the same amount of time (shown below, right).