On January 12th, Twitter user umbillicalbaddi posted a video that was captioned, “euphoria door scene but make it experimental,” earning roughly 1,400 likes in 17 days (shown below).
euphoria door scene but make it experimental pic.twitter.com/sOOAgZ4VS9
— PLEEK1000000 (@umbillicalbaddi) January 13, 2022
Maddy’s door scene became prevalent in memes on TikTok shortly after. For instance, on January 13th, TikToker alfierichie posted a video that had text overlay reading, “me knocking down the door of whoever started the lana x euphoria song rumor after it doesn’t happen,” earning over 30,700 plays and 2,700 likes in 16 days (shown below).
Starting on January 26th, the screencap of Maddy Perez with her fists banging on the door was exploited en masse across Twitter. The tweet that started this chain reaction was posted by Twitter user inorganic_gooch, who rotated the image and captioned it, “me doing planks,” earning roughly 302,000 likes over the course of two days (shown below, left). Other meme creators quickly caught on. One example was posted by Twitter user chanelnumbertwo later the same day, captioning the screencap with, “the square root of 16,” earning roughly 126,400 likes, also over the course of two days (shown below, right).